Incorporating Battery-Swap Service into Fuel Retailing Business through B2B Model

Participated in Fuels Institute 2018 University Case Competition, initial research, ideation and developed a new business plan to establish a timeline of the evolution of the light-duty vehicle fueling infrastructure in the United States through 2040 through the lens of a fuel retailer

First, we display current EV market share across major cities in the US. Since California enjoy denser EV user compared to other states, we posit that our 75 convenience stores operate in CA. After basic analysis of the economy and market segmentation, we conduct the operation plans.

One of the operation plans includes human-centered design of an iOS app. We design a mobile/tablet app on which provides an integrated portal for the in-store shopping and checking out. With the artistry of user interface design, the featured and recommended products or services will stand out at home screen, a process engineered by the internal recommending system. This one-stop-serves-all needs type of application best demonstrates the principle of convenience at its finest. Normally, after the transaction is completed on the mobile/tablet devices, it will only take an individual at most 2 minutes to walk into the store to fetch his/her order. Drives can also make reservations for EV related services such as battery swap through their mobile devices. In this light, consumers could efficiently utilize their waiting time and we would benefit from the rising sales. Geographic location tracking can be used to help road trip customers who are not familiar with their surroundings find nearest EV convenience stores. Promotions can be find in setting screen in the app, the app can track previous purchase, and push suggested promotion notification. Mobile payment which accepting different payment methods such as PayPal, VISA, and Apple Pay.

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